Invitation only
Build your career like a startup.
The SHATILI Venture Partnership is an invitation-only strategic partnership for exceptional independent artists who are ready to stop operating like freelancers and start building like founders.
Partnerships are invitation-only. Every application is read by the team, and a conversation comes before any structure is discussed.
An artist is more than a musician.
An artist is a company built around intellectual property, culture, audience, attention and revenue.
- Your music is the product.
- Your fans are your users.
- Your releases are product launches.
- Your content is your growth engine.
- Your catalogue is your intellectual property.
- Your brand is your competitive advantage.
- Your team is your organisation.
- Your capital is growth fuel.
SHATILI provides the infrastructure required to build all of it.
What SHATILI builds with you
Ten parts of one artist business.
- 01
Company
Vision, positioning, business structure, financial model, team architecture and operating plan.
- 02
Product
A&R, sonic identity, songwriting, production, catalogue strategy and release roadmap.
- 03
Brand
Artist identity, visual world, positioning, mythology, messaging and cultural territory.
- 04
Growth
Audience acquisition, content systems, community, social strategy, collaborations and growth experiments.
- 05
Releases
Every major song is treated as a product launch with a pre-launch, launch and post-launch growth strategy.
- 06
Capital
Capital requirements, fundraising strategy, investor materials, capital deployment and growth milestones.
- 07
Infrastructure
Creative direction, production, photography, video, marketing, distribution, analytics and strategic execution.
- 08
Business
Revenue strategy, partnerships, brand opportunities, live opportunities, licensing, publishing, catalogue and commercialisation.
- 09
Data
Monthly performance reporting covering audience, music, content, revenue, expenditure, growth and opportunities.
- 10
Scale
Once we identify what works, we deploy more resources into it and build an increasingly valuable artist business.
The SHATILI Artist Operating System
Eleven moves, run in order, then repeated.
- Diagnose
- Position
- Architect
- Fund
- Create
- Launch
- Acquire
- Retain
- Monetize
- Scale
- Compound
This is not a production package.
It is not a traditional record deal.
It is not simply artist management.
It is a venture partnership designed to build the infrastructure behind an artist’s long-term commercial growth.
Who we partner with
A limited number of artists.
We work with a limited number of artists who demonstrate exceptional talent, ambition, traction or commercial potential.
We look for artists who:
- Have a clear artistic identity, or the potential to develop one.
- Are willing to operate with discipline.
- Are prepared to treat their career as a serious business.
- Have ambitious long-term goals.
- Are willing to make decisions based on both creativity and data.
- Understand that building a career requires patience, execution and reinvestment.
The capital model
Structured around your growth plan.
Each partnership is individually structured around the artist’s growth plan.
Depending on the opportunity, capital may come from the artist, strategic investors, brands, SHATILI or a combination of sources.
Every funded partnership is built around:
- A defined growth objective
- A defined budget
- A defined deployment plan
- Defined milestones
- Defined reporting
- Clearly defined rights and economics
- A clearly defined revenue waterfall
SHATILI’s economic participation is negotiated according to the capital, infrastructure, intellectual property, risk and execution contributed to the specific partnership.
The end goal
An increasingly valuable artist business.
We are not simply trying to make you more famous.
More audience.
More intellectual property.
More revenue.
More distribution.
More leverage.
More opportunities.
More enterprise value.
The SHATILI standard
Premium or nothing.
If you are ready to stop thinking of yourself as “just an artist” and start building yourself as a company, SHATILI may be the infrastructure partner you’re looking for.